Alessandra & Lange – Benjamin Bureau

Alessandra & Lange Furniture Manufacturing

Art Direction

Branding

Fonttype Design

Motion Graphics

Logotype Design

Namecard Design

The challenge: display progressive, high-end design in the new brand image

Alessandra & Lange is an American - German association that defines itself as the highest-end furniture manufacturing companies in the world. Logotype, font type design and a full identity were made for this exclusive client. In the process of creating an exclusive font, I implemented the core values of the company: high-end standards, luxury, detail-oriented thinking and the title “the best in its category”. Working with the gonfalonier of quality-driven interiour accessory designers made a definite impact on my design career.